Project: Market & Target Audience Research for GAIN

Problem Description: As a result of the 52.1% mortality rate amongst children aged between 0 -5 years, GAIN wanted to significantly close that gap by driving advocacy on eggs consumption to the target audience in Northern Nigeria.

Solution: The goal was to drive advocacy on the nutritional benefits of eggs for children within the target ages. As a result of the crucial dynamics of the target location which involved stakeholders, influencers and numerous gatekeepers, I ensured that our insight was very solid capturing the direct and indirect groups.