Breaking the Mold: Rruza’s Unique Approach to Web Design

In todays landscape filled with numerous agencies Rruza stands apart, from the rest. What sets them apart is that they were founded by a group of six friends all under the age of 20. This agency serves as a hub for creativity and innovation offering a range of services including branding, graphic design, web/app development and even guerilla marketing.

The task at hand was both simple and demanding; creating a website that effectively captures Rruzas blend of expertise and playful creativity. The aim was to design a platform where visitors would feel as if they were stepping into an art studio brimming with inspiration.

It wasn’t about having a pleasing website; it was about evoking special emotions within visitors. The goal was to showcase Rruza as an imaginative team that thrives on collaboration.

To ensure appeal despite being based in Kosovo I conducted research, on both local and international agencies.This played a role, in shaping the websites structure with a focus on sections such as ‘About Us,’ ‘Services,’ and ‘Portfolio.’

The brand already had elements in place — a designed logo representing the letters Rr, a collection of mascots named Beaders inspired by Cuphead and a color palette centered around a calming shade of blue.

Each element was carefully chosen to convey the essence of Rruza, which means “Beads” in Albanian. The motto “Bead by Bead” but accurately captures our approach to projects emphasizing trust, loyalty and gradual progress.

Why follow conventions when you can innovate? During brainstorming sessions we envisioned a website that combines trends with features. Eventually we settled on a layout of a newspaper. Infused it with vibrant colors to create an unparalleled blend that has yet to be seen in the market.

The beads serve more, than purposes; they symbolize the projects we have successfully completed.Together they create a bracelet that showcases the combined creativity and innovation invested in each project.

We are currently, in the process of developing the website using NextJs incorporating captivating animations. It’s truly exciting to envision how this imaginative design will soon come to life as a website.

Designing Rruzas website has felt like painting on a vast canvas. Filled with challenges but incredibly rewarding. This experience has emphasized the significance of maintaining a brand story conducting research and most importantly witnessing the magic that unfolds when a young and creative team collaborates to craft something truly extraordinary.