Role: Product Designer Duration: 3 weeks Platform: iOS Tools: Figma

Filmedia is a Web3 content platform where fans access creators directly with no gatekeepers, no algorithms hiding your favorite artist. Users stream music, watch videos, listen to podcasts, and grab event tickets from independent, user-owned content. Creators, in turn, keep their revenue with no platform cuts, no delayed payouts.

As a Hackathon team, we wanted to expand from web to mobile. I led the rebrand and mobile adaptation in a very short time.

Soulbound NFT Subscriptions: Proof of subscription that can't be sold or transferred. Fans get non-transferable loyalty for a set dollar amount

GitHub-Style Loyalty Meter: Visualizes how consistently a fan has supported an artist as social proof and gamifing commitment so fans can flex their dedication.

Flexible Payments: Crypto wallets, card, Binance Pay, Coinbase Pay. Meets users where their money is, no forcing one method.

This was the foundation where users can find and consume content before anything else:

Content Discovery: Browse creators, music, shorts, videos, events. TikTok-style familiarity meets Web3 ownership. Users explore without friction

Media Player: In-app playback for all content types. Native feel with no external redirects that break immersion

Given the hackathon timeline, I prioritized core discovery and engagement flows. Onboarding was deprioritized, present but not refined. The focus was on the experience after a user lands in the app.

Filmedia taught me that Web3 consumer apps win when they hide complexity and amplify emotion. The soulbound subscription isn't a technical feature but a relationship tool and the loyalty meter served as asocial currency.

If revisiting today, I'd explore:

On-chain reputation that follows fans across platforms

Creator revenue dashboards with real-time earnings

Token-gated content previews to reduce subscription friction