Born out of a love of entertaining, Grandeur was created to bring everyday luxury into the homes of many. For a logo, we went with type and layout that created an effortlessly-cool vibe and introduced illustration to build out the full logo. We included a custom, seamless brand pattern to complete the branding package!

The brand identity needed to be approachable but also have effortlessly cool vibes. Something that would have unboxing videos across the web because it made people excited and desire to share food and their home with everyone. It needed to fit in in stunning NYC apartments, but also suit the small town dreamers who love a quality piece. These values drove the branding project and are evidently felt in all the detailed work that went into this identity.