Since their original conception in 2018, Aspen and Rose has been through many stages. Their most exciting one yet, was shifting focus in their products to include more home and personal items alongside their handmade jewellery. With this large change, we decided a rebrand would best suit their new inventory, and would attract the new audience they were desiring to reach.

The team at Aspen and Rose felt that the original illustrated icon still felt true to their brand and desired to transition that element into their new brand identity. With this, I was able to keep the element and incorporate it seamlessly, and I was also able to craft the new primary logos for Aspen and Rose using this original piece as inspiration.