Jade, a Mediterranean holistic wellness hotel, using new and old techniques to take care of all of you. We wanted something that felt modern throughout, while still incorporating the rough and handmade textures found in Grecian architecture.

For this project the client desired a logo suite, services card, and amenity packaging. These projects were done with the hotel's holistic nature in mind and created with a colour palette that felt true that nature, while not fading into the noise of the competition.

Opting for a simple and open sans-serif and out-of-the-box serif for the subtext, Jade's logo is a stand out among the competition who all follow the same formula. This has created the opportunity for Jade to reach audiences that share the same trailblazing values.