Payscore - Automated Income Verification for Property Managers and Lenders.

The company wanted to create a new & more efficient website to replace the old one.

The previous website was based on an old template resulting in low usability, poor conversion & lack of all necessary functions. So, I decided to develop an appealing and functional website that would require less time to maintain, be more user-friendly, and increase user trust.

Why redesign the old website?

Payscore wanted to rebrand with new names and look&feel, they wanted to show that their technology is innovative and modern, when their website and brand looked outdated;

The complicated customer journey map

Low conversion rate

No personalized approach for customers

Bad website navigation

Hard to compare different approaches for lenders and customers;

/01

I aimed to create a well-thought-out responsive web design to deliver a fast-loading experience on all devices. As well, I need to develop an easy, clean, and fast website on Webflow.

/02

I strived to provide stunning UX/UI solutions within a simple yet effective website design. My task was to design a visual identity highlighting Payscore's unique value proposition. I wanted to create a playful friendly design but still professional and expressive.

/03

I improved the conversion rate of the website via call-to-action buttons, logical structure, advanced search functionality, comfortable menus & much more.

I wanted to reach the balance between well-thought content and expressive graphics that shows the idea of functionality.

Finally, I created equally expressive and straightforward graphics style, building on with clean structure and soft shadows, it reflect innovation future style of Payscore technologies.

After extensive research, workshops, and proposals, I crafted a comprehensive rebrand with a new visual identity and strategy. I changed the Payscore's brand in a clear statement to communicate to customers and investors. I created new website guidelines that included visual identity best practices, messaging strategy, and rich graphics, to achieve the new goals.

The innovative and playful style was accomplished with glass-styled icons. 

Columns: 12; Gutter: 40px; Width: 80px;

"Arina analyzed what we need and provided us with a design of an innovative, functional & user-friendly website, good job 👍"