Project Overview: 100th Video Celebration Ad – Magnatesmedia
Project Title: 100th Video Celebration Ad – MagnatesMedia
Duration: Over 1 Minute
Style: Motion Graphic Animation
Client: MagnatesMedia
This 1-minute promotional video was created for MagnatesMedia to commemorate a major milestone—the release of their 100th YouTube video. In addition to celebrating this achievement, the video also serves as a promotional piece for their video editing course.
🎨 Style & Visual Direction
The video was developed using a motion graphic style, designed to be visually engaging and dynamic. The visual direction follows MagnatesMedia’s brand identity, with a strong emphasis on the signature orange color palette to maintain consistency and brand recognition.
🗂️Scope of Work
1.Concept Development
Understanding the client’s objectives: celebrating MagnatesMedia’s 100th YouTube video milestone and promoting its video editing course
Developing a visual and narrative approach without a formal storyboard process
Ensuring the creative direction is aligned with the brand identity and tone
2.Design & Illustration
Designing visual assets consistent with MagnatesMedia’s branding
Utilizing orange as the primary key visual color to maintain brand consistency and recognition
3.Motion Graphic Animation
Creating a full-length animation based on the finalized concept
Applying smooth transitions, engaging timing, and dynamic motion
Structuring the content to support both storytelling and promotional goals within a duration exceeding 1 minute
4.Audio Integration
Adding background music that enhances the emotional tone and pacing
Synchronizing motion with audio elements for a seamless and immersive experience
5.Final Delivery
Exporting the final video in 4K resolution (3840x2160) at 30fps
Final format: MP4 (or other format as requested by the client)
Delivery through Google Drive or another preferred platform
🛠 Software Used
Adobe After Effects
Served as the primary tool for creating motion graphic animation. It enabled precise timing, dynamic visual composition, and professional-grade transitions to bring the concept to life at 4K 30fps quality.
Adobe Illustrator
Used to design and prepare high-resolution vector illustrations and branded visual assets for animation. Illustrator ensured the assets were scalable, clean, and aligned with MagnatesMedia’s visual identity.
Adobe Photoshop
Used for image editing and asset preparation. Photoshop played a key role in refining backgrounds, compositing visual layers, and adjusting images to maintain aesthetic consistency throughout the project.
Together, these tools enabled a smooth and efficient workflow from concept to final delivery—ensuring visual clarity, brand alignment, and high production value.