Client: Prysm Agency Role: Motion Graphic Designer Purpose: Event Promotion / Trailer Platform: Instagram Reel, Social Media Campaign Style: Elegant, Cinematic Motion Graphic

This project involved the creation of a short-form promotional trailer for the return of Brunei’s Most Prestigious Business Award. The video was designed specifically for social media platforms, particularly optimized for Instagram Reels (watch the video here).

The objective was to build anticipation, create a luxurious and high-profile visual presence, and capture the attention of the target audience ahead of the event.

Dark, elegant background with subtle sparkling particles to evoke prestige

Warm golden flares and glowing accents for a premium cinematic tone

Bold, animated typography in gold tones to highlight key messages

Designed specifically for vertical formats suitable for mobile-first audiences on Instagram and TikTok

Designing and animating all motion graphic elements for the promotional trailer

Crafting visual pacing and transitions to match a cinematic and luxurious atmosphere

Communicating the event’s tone and significance through clean, impactful motion design

Optimizing the video for maximum visual clarity and engagement on social media

The final video successfully captured attention on social media, delivering a clear and sophisticated message about the event’s return. Through cinematic motion design and strong visual branding, the trailer contributed to building excitement and strengthening the event’s premium public image.

To execute this project with precision and visual consistency, I utilized the following industry-standard tools:

Adobe After Effects Served as the primary software for crafting the entire motion graphic animation. After Effects enabled precise control over timing, transitions, text animation, and visual effects—allowing the video to maintain a cinematic and elegant flow from start to finish.

Adobe Photoshop Used for editing and preparing design assets and imagery, including image retouching, background clean-up, and layout adjustments. Photoshop was essential in ensuring that all static visual elements were polished and aligned with the overall aesthetic of the trailer.

Together, these tools provided a streamlined workflow that ensured high-quality visual output, tailored for both social media platforms and branded digital promotion.