A reward based loyalty program for a fantasy sports app
App: India's leading Sports Fantasy Gaming - Dream11
User Problem: “As a user, i do not feel rewarded enough while playing on dream11 unlike other platforms.”
The solution designed is a 7 tiered loyalty level program in which a user levels up from 1 to 7 by earning more DreamCoins (a virtual currency on dream11 earned by playing more on the platform). As the user's level increases, their level benefits and rewards also increase.
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Posted Jul 19, 2024
A 7 tiered loyalty level program in which a user levels up from 1 to 7 by earning more DreamCoins (a virtual currency)
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