This mood board is designed to encapsulate Dermablend's brand identity for social media,

highlighting its commitment to inclusivity, transformation, professional quality, confidence, and authenticity.

To maintain consistency with Dermablend's brand, we selected a color palette that reflects its professional and inclusive nature.

● White (#FEFDFD): Symbolises purity, simplicity, and professionalism.

● Black (#000000): Represents elegance, authority, and sophistication.

● Neutral Beige (#F5DEB3): Adds warmth, inclusivity, and approachability.

● Soft Gray (#F5F5F5): Balances the palette with neutrality and modernity.

● Deep Charcoal (#333333): Adds depth and contrast to the palette and conveys a sense of

elegance and modernity.

● Deep Blue (#116099): Highlights luxury, trust, dependability, and security.

Light Beige, Medium Almond, Deep Cocoa: Emphasises inclusivity and diversity.

1. Inclusive Beauty:

Showcasing diverse models emphasises Dermablend's commitment to beauty for everyone,

regardless of skin tone or type.

2. Transformation:

Before-and-after photos highlight the transformative power of Dermablend’s products, demonstrating

their ability to provide exceptional coverage and transformation.

3. Professional Quality:

High-quality images of makeup applications to underscore the trust and reliability of Dermablend

products.

4. Confidence:

Photos of individuals exuding confidence and happiness illustrate the empowering effect of

Dermablend makeup.

5. Dermatologist recommended:

Images emphasising the skincare benefits and endorsements by dermatologists highlight the

trustworthiness and efficacy of Dermablend products.

6. Product Images:

High-quality product shots showcase the range and appeal of Dermablend’s offerings.

To maintain a clean and professional look that aligned with Dermablend, I choose

- Primary Font: Segoe UI

- Secondary Font: Poppins

These fonts were selected for their readability and modern appearance, aligning with Dermablend’s professional and approachable brand image.

The final mood board embodies Dermablend's social media vision, staying true to its core values and brand identity with a harmonious mix of images, colours, and design elements.