Etlyn Chase is a talent consultancy that helps organisations strengthen capability, culture, and performance through structured, evidence-led talent decisions. Working with leadership teams and growing organisations, the consultancy brings rigour and clarity to how talent is assessed, developed, and deployed.

We partnered with Etlyn Chase to create a completely new brand, defining its strategy, positioning, and visual identity from the ground up.

As a new consultancy entering a crowded and often vague market, Etlyn Chase needed a brand that clearly communicated credibility, intelligence, and confidence. The challenge was to articulate a distinct position that balanced human insight with evidence-led decision-making, while avoiding the generic language and visual tropes common in the talent and HR space.

I delivered a full branding programme, beginning with brand strategy and positioning to clearly define Etlyn Chase’s purpose, audience, and point of difference. This strategic foundation informed the creation of a considered visual identity designed to feel modern, authoritative, and precise. Every element of the brand was built to support clarity, trust, and long-term relevance across digital and physical touchpoints.

Etlyn Chase launched with a confident, clearly defined brand that positions the consultancy as a credible partner for organisations making complex talent decisions. The new identity provides a strong foundation for growth, enabling the business to communicate its expertise with clarity and consistency from day one.