Phrase (phrase.com) is a localisation and translation platform that helps teams manage multilingual content at scale. Used by fast-growing technology companies and global organisations, the product supports complex workflows where clarity, consistency, and speed are essential across markets and teams.

I partnered with Phrase to shape and refine the product’s UI and UX, focusing on improving usability across a feature-rich platform. Our work centred on simplifying complex journeys, improving information hierarchy, and creating a clearer, more intuitive interface for both technical and non-technical users. The result was a more confident, scalable product experience that supports global teams working across languages without friction.

Phrase required a modernised website that would project a more crafted and mature brand image. The outdated site was not effectively converting visitors into demo bookings or inbound sales enquiries.

I redesigned the Phrase website with a focus on elevating the user experience and aligning the design with the company’s brand evolution. We crafted a sleek, professional layout with intuitive navigation and a visually cohesive aesthetic. By enhancing the clarity of messaging and strategically placing calls-to-action, we created a seamless path for users to engage with the platform. The redesign ensured that potential clients could quickly understand Phrase’s offerings and take actionable steps, such as booking demos or submitting sales enquiries.

The new website has significantly improved engagement metrics, with a marked increase in demo bookings and inbound sales enquiries. The modern design has enhanced Phrase’s brand perception, positioning the company as a leader in its field and driving meaningful interactions with its audience.