About the project --> This One Earth is a conservation blog focused on tourism, city development, and lifestyle and the effects they are having on wildlife.

My Mission

When creating a website for this blog it was important to me to integrate advertisements along with a streamlined process for readers to sign up for newsletters and memberships as that would increase revenue to the blog.

--> Content Optimization

SEO through keyword research, all blog posts were given 10-15 blog covers that were posted daily to pinterest which increased site traffic and increased newsletter sign ups.

The look and feel of the blog was an important feature that I focused on as well. Th blog owner was going for an editorial style but more engaging. Introducing brighter images, changes in font size, and a consistent look and feel increased viewers by 30% and memberships increased 15%.