Revamped key sections of the smartShift website, a leading provider of ABAP code automation for SAP transformations, using WordPress, MySQL, and WooCommerce. The project focused on improving usability, content management, and SEO performance.

Built and scaled a CMS within WordPress to streamline the addition of data across resource pages, including blogs, case studies, and videos.

Utilized Elementor for templatization and styling, leveraging named components to ensure consistency and ease of updates.

Worked closely with the marketing team to implement SEO strategies that enhanced search rankings.

Applied various techniques to optimize the website, significantly improving Lighthouse scores.

Focused on overall site performance, particularly in relation to page speed, accessibility, and SEO metrics.

Implemented strategies that contributed to a more responsive and faster-loading website.

Delivered an enhanced, scalable CMS that empowered the marketing team to easily manage content while significantly boosting the website’s performance and SEO, resulting in improved Lighthouse scores and better user engagement.