Baked a cookie brand recently

Baked a cookie brand recently 🍪 YUMM is a cookie bakery for people who take cookies seriously. The inspiration came from the ketchup sachet. Something so simple, so familiar, and completely reimagined. Your cookie arrives loaded and indulgent. Your toppings come in a sauce sachet. You tear, you drizzle, you eat. That’s the whole ritual. #brandidentity #packagingdesign #artdirection