Cheeky Brand Identity Design
Muhammad Ibrahim
Case Study: Cheeky - Playful & Modern Brand Identity
Client Overview
Cheeky is a fun, youth-oriented lifestyle brand built around bold personality, confidence, and a playful tone. The brand needed a logo that visually captures its cheeky character while staying clean, modern, and memorable.
Project Objective
Create a visual identity that feels:
Fun, playful, and expressive
Modern and minimalistic
Instantly recognizable
Friendly and approachable
The logo needed flexibility to work across:
✔ Packaging
✔ Social media
✔ Apparel tags
✔ Digital branding
Concept & Creative Direction
1. The Peach Icon - Symbolism Through Simplicity
The peach illustration is intentionally:
Minimal
Cute and expressive
Soft in shape and color
A subtle nod to humor and the word “Cheeky” itself
It becomes the central visual cue for the brand’s personality.
2. Custom Wordmark - Playful Details with Meaning
The word Cheeky uses a rounded, modern typeface with unique modifications:
The double “ee” features smiling curves beneath, reinforcing the playful tone.
Clean letterforms maintain legibility and professionalism.
The peach color accent ties the text and icon together for cohesive storytelling.
This combination creates a fun but polished logo-simple enough to scale, expressive enough to stand out.
Color Palette
Soft Peach + Fresh Green + Deep Charcoal
Peach: Warm, friendly, expressive
Green: Freshness and balance
Charcoal: Modern, clean, and highly readable
The palette supports a cheerful yet sophisticated brand feel.
Final Outcome
The final identity delivers:
A memorable and playful logo
Strong visual storytelling
A modern, flexible brand mark adaptable across media
A personality-driven identity aligned with the brand name itself
Cheeky now has a logo that is bold, fun, and instantly recognizable.
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Posted Dec 23, 2025
Designed a playful, modern logo for the lifestyle brand Cheeky.
