Arama Federal Logo & Brand Identity Design
Muhammad Ibrahim
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Posted Dec 23, 2025
Designed a modern logo and brand identity for Arama Federal.
Case Study: Arama Federal – Logo & Brand Identity Design
Client Overview
Arama Federal is a modern software development and systems engineering company serving high-level federal and enterprise clients. The brand needed a refreshed identity that reflects precision, intelligence, innovation, and clarity while still feeling bold and future-ready.
Project Objective
Create a minimal yet powerful logo system that:
Represents trust, stability, and technical expertise
Works across digital, print, signage, and product environments
Feels modern, versatile, and aligned with federal-grade professionalism
Supports the brand message: “We’re Bright AF”
Design Concept
The visual direction centered around a geometric diamond-based shape, symbolizing:
Structure
Intelligence
Forward movement
Clean engineering principles
The icon features layered angular forms, giving it a 3D feel that communicates depth, problem-solving, and technical precision.
Color System
A gradient blend of blue, purple, and yellow was introduced to represent:
Blue: Technology, reliability, security
Purple: Innovation, creativity, high-level strategy
Yellow: Bright thinking, optimism, clarity
Together, these colors reflect a bright, energetic, and modern identity perfectly aligned with the tagline.
Design Execution
1. Primary Logo
A geometric symbol paired with a clean sans-serif wordmark.
Balanced spacing ensures legibility across all applications.
2. Brand Applications
The identity was tested on:
Signage & environmental branding
Corporate stationery
Presentation templates
Digital interfaces
Marketing collateral
The logo holds its strength across all mediums while maintaining brand consistency.
3. Background Pattern
Soft geometric lines were introduced as an abstract pattern to:
Add depth to brand materials
Keep visuals clean but not empty
Strengthen brand recognition
Outcome
Arama Federal received a bright, modern, and highly functional identity system that matches their mission and message.
The new branding helps them stand out in a traditionally conservative industry by introducing a confident, intelligent, future-driven aesthetic.
This identity positions Arama Federal as:
✔ Forward-thinking
✔ Technically excellent
✔ Professionally bold