Category: Web Design, UI/UX, Conversion Optimization

RankFusion, a digital growth agency for plumbers and service-based businesses, needed a modern website that communicated authority, improved user flow, and maximized conversions. Their old website lacked structure, clarity, and a defined call-to-action system.

Complete website redesign

UX restructuring & wireframing

High-conversion layout design

Visual identity refinement

CTA and lead-flow strategy

I redesigned the entire homepage with a bold hero section, strong value proposition, and clear CTA buttons. Introduced a visual hierarchy to guide users from awareness → trust → action. Added sections for services, credibility, pain points, testimonials, and FAQs to strengthen decision-making.

Stronger brand identity

Higher conversion-focused layout

Improved readability and content flow

Professional look that aligns with RankFusion’s positioning