AcqSight is a technology-driven intelligence and analytics company focused on delivering clarity, precision, and deeper insight for business acquisition, decision-making, and data strategy. Their goal was to establish a modern, smart, and scalable brand identity that reflects innovation and trust.

Design a logo that communicates:

A brand that feels professional, modern, and reliable

The visual identity had to work across: ✔ SaaS platform ✔ Website UI ✔ Investor decks ✔ Branding and marketing assets

The symbol is inspired by:

3D structural geometry → representing stability and systemized information

Layers and transparency → symbolizing data depth, analysis, and clarity

Interlocking shapes → illustrating connected insights and strategic alignment

The final result conveys a blend of technology, intelligence, and forward-thinking structure.

The palette uses a gradient blend of:

Blue → trust, stability, intelligence

Purple → innovation, creativity, future-focused technology

Teal/Green accents → clarity, precision, insight

These colors were intentionally chosen to build a visual language that feels modern, analytical, and premium.

The wordmark uses a clean, geometric font that enhances:

Readability

Professional appeal

A sleek, tech-driven aesthetic

The subtle dot in the "i" stylized in green adds a small but intentional signal of insight—a visual metaphor for detection and awareness.

The logo system was designed to perform perfectly in:

Light and dark modes

Small UI icons

Print and digital media

App badges, dashboards, and software screens

The mark maintains integrity in both monochrome and full-color gradient versions.

The AcqSight brand identity successfully communicates:

Intelligence

Depth of insight

Modern technology

Precision and trust

This visual identity positions AcqSight as a high-caliber analytics and data-intelligence brand, ready to scale and represent its mission visually at every touchpoint.