DANROB — Industrial Branding & Web Design

Comprehensive brand refresh for an industrial machine manufacturer. Modernized logo transferred directly onto machines (nameplates, safety stickers), plus a modern, functional website with integrated marketing and special packshot and owner photo sessions.

The project solved the problem of a brand image that couldn't keep up with the company's growth, supported a plan to increase serial machine sales, and gave the client tools for independently creating consistent proposals and manuals.

The process started with the client describing their vision, target audience, mission and values in deep focus, at their own pace. We worked asynchronously — the client had access to Figma with commenting enabled. When a strategic session was needed, we met for a conversation. After the brief was completed, I designed custom workshops tailored to the project's needs.