After a workshop to discover the different brand benefits, brand values, and traits for Terrain Tea’s brand personality, the brand proposition puts a focus on a traditional ritual as a retreat from the drinker’s busy day.

Repeating motifs to capture the squiggly and textured lines of the mountainous Taiwanese tea fields can be seen in shapes curled-up Oolong tea leaves, fresh tea-leaves laid out, the brightly coloured teal dragon, as well as the classically East-Asian rounded twirling clouds. Foggy smoke is not only found within the fog of the Taiwanese mountains but also from the piping-hot tea being poured at a traditional tea ceremony. Contemporary shapes are included to modernise the ultra-traditional branding from TenRen’s existing brand.

Primary fonts for Terrain Tea — Rakkas provides a modern twist on the almost calligraphic shapes in the type, harking back to the Chinese calligraphy that can be found in many traditional tea houses of Taiwan

Alternative system fonts to be used in case primary fonts are unavailable