The Sanctuary Umbria @La Casella

Cathy McClure

UX Designer
Framer Developer
Framer Designer
Adobe Creative Cloud
Figma
Framer
The Sanctuary Umbria @La Cassella
The Sanctuary Umbria @La Cassella

Project Overview

The Sanctuary Umbria @ La Casella is a transformative retreat destination nestled in the heart of the Umbrian countryside. The goal was to design a website that reflects the beauty of its natural setting while communicating its core values of abundance, health, spirituality, and personal growth. The final design needed to resonate with guests seeking a place of healing and renewal while maintaining a clean, modern, and inviting aesthetic

Key Design Features

Homepage Experience
Hero Section: A captivating headline ("A Haven for Personal Growth, Healing, and Connection") paired with a gallery grid showcasing vibrant, immersive images of the Umbrian countryside and retreat activities.
Call-to-Actions (CTAs): Strategically placed buttons like “Book Your Retreat” and “Explore Retreats” to encourage user engagement.
Soft Earthy Palette: Shades of green, beige, and orange evoke a sense of calm and connection.
2. Content Blocks for Storytelling
Healing From the Inside Out: This section explains the transformative practices offered and pairs them with serene imagery of meditation and mindfulness.
Unwind. Reconnect. Transform.: Highlights the individualized retreat options, using soft typography to complement the tranquil theme.
3. Guest Testimonials
A dedicated section, "What Our Guests Are Saying," featuring heartfelt reviews, framed in soft borders to create warmth and authenticity.
4. Interactive Features
Dropdown sections for FAQs like "What Awaits You Here in Umbria?" provide concise, easy-to-digest information.
Integrated booking options allow users to choose their retreat package seamlessly.
5. Footer Design
Includes essential links, a tagline emphasizing transformation, and a clean, unobtrusive design to maintain a tranquil feel.

Design Challenges and Solutions

Challenge: Balancing a wealth of information with a clean, uncluttered design.
Solution: Used modular layouts and dropdown sections to organize content intuitively while maintaining visual simplicity.
Challenge: Creating a digital experience that mirrors the retreat's transformative impact.
Solution: Incorporated dynamic visuals (e.g., calming photography) and a calming palette to evoke serenity.

Results

The new website for The Sanctuary Umbria @ La Casella successfully reflects its values of abundance, health, and personal growth. Visitors are welcomed into a digital sanctuary that is both visually stunning and easy to navigate, encouraging them to embark on their transformational journey with confidence.
Engagement: Clear CTAs and an immersive design inspire users to explore retreats and make bookings.
User Experience: Thoughtful layout and navigation ensure a seamless journey through the site.
Emotional Connection: The design fosters a sense of calm and trust, aligning perfectly with the retreat’s mission.
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