Designing a Calm, Confident Web Presence for 1-on-1 Wellness Coaching

Sarah Reynolds is a certified wellness coach who supports busy professionals, women in life transition, and health-conscious beginners through one-on-one coaching. Her work centers on helping clients reconnect with their energy, build sustainable habits, and create space for intentional living.

I was brought in to create a single-page website that feels warm, empowering, and approachable — while communicating her offers, building emotional trust, and driving lead generation.

Sarah had no existing website or digital presence to reflect the clarity, calm, and value of her coaching services. She needed a platform that would resonate with her target audience and turn interest into booked calls — without overwhelming visitors.

I designed a spacious, one-page website that leads with empathy and simplicity. The layout is anchored by a relatable value proposition (“Wellness That Works, Even When Life Gets Busy”) and supported by targeted messaging, real testimonials, and a clean booking flow.

Speak to three distinct audiences without clutter

Showcase coaching tiers and client outcomes clearly

Use a warm, grounded color palette

Integrate testimonials and proof points in a visually dynamic way

Include a free journal lead magnet and embedded calendar to boost conversion

The benefits section is divided into tailored blocks for Busy Professionals, Women in Transition, and Health-Conscious Beginners, along with a universal message that reflects Sarah’s holistic approach.

The final palette — based on Vibrant Moss, Olive Earth, Soft Sage, and Warm Coral — sets a tone that is both earthy and optimistic. I used deeper tones for grounding content and coral highlights for emotional warmth and CTAs.

Benefit Grid: Brings client types to life with visuals and concise, focused messages

Bento-Style Testimonial + Stats Section: Alternates between powerful social proof and data-based results, showing that Sarah’s approach works

Lead Magnet Section: Offers a free downloadable journal in a soft, inviting layout

Booking Section: Features an embedded calendar with encouraging microcopy to ease decision-making

The final site is calm, clear, and deeply reflective of Sarah’s work and energy. It builds trust from the first scroll and removes barriers to engagement through seamless layout and thoughtful content.

Clear audience targeting that builds connection without overwhelm

Testimonials and client stats presented in a high-impact, visual way

Optimized layout for lead capture and scheduling

Fully responsive and emotionally resonant on both desktop and mobile

This project reinforced the power of emotion-first design — especially in wellness. Leading with clarity and grounded tone created a space that feels trustworthy and aligned, without pushing urgency or perfection.