Döges is a pet fashion brand built around a simple idea: dogs deserve real style, not costumes. I developed the complete brand identity from the ground up logo, color system, packaging suite, and print collateral,: positioning the brand somewhere between streetwear and luxury fashion rather than typical "cute pet product" design.

A custom lowercase wordmark "dŏges" with a soft, rounded letterform that feels playful but still premium, designed to work as a standalone mark across packaging, tags, and social. Built with a diacritic accent over the "o" for a distinctive, ownable look at a glance.

A four-way color system (terracotta brown, cream, sky blue, and burnt orange) gives the brand flexibility across different product lines and moods while staying instantly recognizable the wordmark holds up in every combination.

Designed a two-sided business card system: a bold orange front with a repeating organic dash pattern and the "döges" wordmark, and a clean cream reverse with the logo, tagline, and contact details "Pet Fashion for Every Mood, Every Day" alongside the website and social handle. The rounded corners and warm color pairing carry the same playful, tactile feel as the rest of the packaging suite, giving the brand a consistent presence from the box down to a single card handed to a customer.

Designed a full unboxing experience a mailer box with an organic dash pattern and edge-printed messaging "smile bite" / "The Bite of the Future", a luxury shopping bag with rope handles and a branded hang tag, and stacked business/loyalty cards with a two-sided system pattern side and a contact/info side "Pet Fashion for Every Mood. Every Dog.".

Art-directed product photography featuring real dogs (French Bulldog, Shih Tzu) styled in bold, baroque, and animal-print fashion pieces with gold chain accessories leaning into a hip-hop/luxury-fashion visual language rather than generic pet-brand cuteness, set against a signature orange backdrop with a custom brand graphic (a stylized "smile/bite" arc motif).

A cohesive identity system that scales from a single Instagram tile to full packaging and retail collateral, giving Döges a distinct shelf and social presence in the crowded pet-fashion space.