Created for a new generation that values clarity, confidence, and design, Pavo reimagines what digital banking should feel like. The idea was simple — make money management less mechanical and more meaningful. No more cold tones or rigid forms; instead, a visual identity that feels human, playful, and alive.

The result is a brand that radiates optimism and motion — a refreshing break from traditional banking aesthetics, designed to make every interaction feel effortless, exciting, and trustworthy.

We chose electric lime green and vivid violet to build instant contrast and personality. Lime brings freshness and motion; violet adds intellect and creative depth. Together, they form a duo that feels sharp, modern, and full of life.

The design system thrives on balance — minimal layouts paired with bold color hits that command attention without overwhelming. Each design decision, from the negative space to the rhythm of typography, reinforces Pavo’s promise: banking that’s simple, confident, and unmistakably modern.

The stylized toucan icon captures what Pavo stands for: clarity, connection, and confidence. It’s more than a logo; it’s a symbol of optimism and balance in a world often dominated by numbers and screens. The bird speaks to approachability — inviting users to trust, explore, and engage with ease.

Typography and tone work hand in hand to extend that personality. The geometric typeface brings structure; the brand’s conversational tone brings warmth. Together, they give Pavo a voice that’s smart but never stiff — professional, yet perfectly human.