I began with an in-depth market analysis, identifying key differentiators and positioning Sun Bell as a leader in its space. Our team worked closely with the client to craft a unique brand identity that resonated with both investors and customers, focusing on a sleek, modern aesthetic paired with a dynamic color palette.

From logo design to typography and messaging, every element was designed to reflect Sun Bell’s cutting-edge products and commitment to wellness.

Post-launch, SunBell experienced a significant increase in brand visibility and engagement. The rebranding also facilitated a successful round of funding, providing SunBell with the momentum needed to continue its growth trajectory. The project stands as a testament to the power of strategic branding and user-centered design.

The logo brings the story together in one symbol — a sun unfurling into petals, representing natural glow and renewal. The mark feels alive, elegant, and confident without being loud.

For the wordmark, I used a refined serif that feels human and graceful — something that could sit beautifully on a skincare bottle or glow across digital screens. It’s sophistication without distance.

The palette blends deep navy, soft cream, and a golden hue that reflects the warmth of light meeting nature — cool meets glow, day meets bloom.

Across brand materials, consistency and subtle storytelling guide the design. The stationery carries embossed floral symbols and minimalist layouts. The digital assets — from the website and social templates to email signatures — embrace generous white space, calm gradients, and gentle motion, giving the brand a fluid, nurturing presence online.

Every touchpoint of The Bell was crafted to feel soft yet confident — a visual metaphor for the modern woman who blooms in her own rhythm. From logo to layout, every detail works together to echo one message: creativity, like a flower, deserves room to grow.