Through immersive showcases, storytelling, and dialogue, UnderTheHood bridges the gap between creativity and impact, connecting Africa’s brightest minds to ideas that drive change.

More than just a platform, UnderTheHood is a movement rooted in culture and purpose—amplifying Africa’s voice in global innovation and inspiring a new wave of creators reimagining what technology can do for people and communities.

At its core, UnderTheHood explores the engines driving Africa’s digital revolution — from GovTech and Civic Innovation to Creative Technology and Emerging Media. It’s not just about showcasing work; it’s about exposing the process, the lessons, and the evolution behind every idea.

Essence: African creativity meets technology and governance.

Purpose: To reveal and amplify the process behind innovation, inspiring the next generation of African creators.

Tone: Bold. Futuristic. Culturally rooted. Purpose-driven.