AXE: Find Your Magic Campaign Winner
Mariano Sato
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Posted Aug 28, 2023
Developed marketing campaign, pricing strategy and P&L for UNILEVER'S AXE Challenge. Showcasing the work to Unilever's executives.
National Team Competition Winner to Position new AXE Fragrances in the Mexican Market
Output:
P&L Projections
Video Scripting
Spec Ad and Proof of Concept with brand adhesion
Developed Campaign Activation Strategies
Pricing Strategy