Directing a Music Video for Netflix Star: Lorena Herrera
Mariano Sato
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Posted Aug 28, 2023
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Scripting, Producing, Directing, Editing, all of the above.
Working with stars was threatening at the start. When Lorena first came to me she wanted to portray her next single as an anthem for the LGBT Community, which created huge amounts of pressure on me to take on this task. With TV and Music Star FEDRO starring in this video, we also needed to manage how to portray LGBT awakening without setting back his career or falling into cliches. Inspired by Rosalia, I wrote down the concept; Lorena Herrera the matriarch figure with Fedro following her guidance to come out and embrace himself. First pitch went through and we landed the deal. After struggles with production, budgeting, location scouting and filming, we ended with a piece of work that made the artists fall in love with our work. One of the most satisfying projects I've ever worked on, brining me closer to the community and being able to create something that represents them was pure joy.