Facebook Event Campaign

Suzanne Rutherford

Digital Marketer
Social Media Marketer
Facebook Business Manager
Facebook Pixel
HighLevel
B.Gorgeous
The problem
B.Gorgeous were about to run a huge online 24hr end of year sale and they wanted people to run a Facebook campaign to get registrations for the upcoming event.
The Solution
I set up a Facebook lead generation campaign for the event using Facebook's built in lead form.
We targeted past customers, database of beauty salons and an audience with interests in beauty and tanning.
I connected the Facebook lead form to the HighLevel CRM & marketing automation system so that everyone who registered for the event received a confirmation email and several reminder emails leading up to the event. The also received emails throughout the 24hr event to let them know that the sale was live and that it would be ending soon.
The Result
The campaign brought in 161 leads from a $200 ad spend ($1.24 cost per lead) and the end of year sale was a big success.

2020

Partner With Suzanne
View Services

More Projects by Suzanne