A GA4 analysis showing where
Hiu Lam Janna Chiu
A GA4 analysis showing where shoppers drop off from cart to checkout, and how last-click credit compares with multi-touch channel paths. Includes a ranked list of fixes for the biggest leaks. Sample data shown.
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Posted Oct 30, 2026
A GA4 analysis showing where shoppers drop off from cart to checkout, and how last-click credit compares with multi-touch channel paths. Includes a ranked li...
