A GA4 analysis showing where shoppers drop off from cart to checkout, and how last-click credit compares with multi-touch channel paths. Includes a ranked list of fixes for the biggest leaks. Sample data shown.
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5
An hourly new-customer CAC dashboard that tracks ad spend against new Shopify customers and shows whether CAC is inside the target range. The marketing lead gets a simple daily view, with spend and CAC summary cards. Sample data shown.
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13
A Google Sheets tracker that compares today’s Meta ad spend with yesterday and the same-weekday average, hour by hour, and flags when spend is running ahead of budget. It refreshes automatically and alerts the team when the data goes stale. Built for a marketing lead who checks it daily. Sample data shown.
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40
Built a dashboard combining Meta, TikTok, Google Ads and AppLovin spend with Shopify orders for an ecommerce brand. I joined ad campaign IDs to actual store orders to calculate true ROAS, which showed platform-reported ROAS was overstated by 11 to 76% across Meta campaigns. Included a budget view for the stakeholder.
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53