A GA4 analysis showing where shoppers drop off from cart to checkout, and how last-click credit compares with multi-touch channel paths. Includes a ranked list of fixes for the biggest leaks. Sample data shown.
An hourly new-customer CAC dashboard that tracks ad spend against new Shopify customers and shows whether CAC is inside the target range. The marketing lead gets a simple daily view, with spend and CAC summary cards. Sample data shown.
A Google Sheets tracker that compares today’s Meta ad spend with yesterday and the same-weekday average, hour by hour, and flags when spend is running ahead of budget. It refreshes automatically and alerts the team when the data goes stale. Built for a marketing lead who checks it daily. Sample data shown.
