Project Overview

TopTutors, an online tutoring platform, needed engaging Meta ad creatives to connect with parents of school-aged children (ages 7-18). The objective was to design high-converting static ads that focused on the emotional benefits of tutoring such as happier, more confident children rather than just improved grades.

As a freelance graphic designer, I developed a set of feed and story ad creatives, ensuring they were visually compelling, brand-aligned, and optimised for multiple markets (ads we're designed in english and then translated into Danish & Spanish).

Designed 10x feed ads (1:1) and 10x story ads (9:16) for Meta campaigns

Focused on emotion-driven storytelling, making the message clear even without text

Integrated TopTutors’ brand guidelines, ensuring a polished and cohesive look

Researched provided competitor ads from Preply & GoStudent to refine creative direction

Optimised colour grading, contrast, and saturation to enhance visual impact

Emotional Connection – Highlighted happy, engaged children to resonate with parents’ desires

Strong USPs – Featured stats like 96% positive reviews & 45,000+ lessons completed

Global Adaptability – Designed ads with clear messaging that could be translated into Danish & Spanish

Platform Optimisation – Created both feed (1:1) and story (9:16) creatives for seamless integration

📌 10x Feed Ads (1:1 – 1080x1080px) 📌 10x Story Ads (9:16 – 1080x1920px) 📌 Final designs optimised for Meta placement 📌 Figma, Photoshop & Canva Files