Billig Filter, a leading distributor of ventilation filters in Denmark, needed a modern e-commerce platform to enhance product discoverability and improve the overall shopping experience. As the designer, my role was to craft a seamless and user-friendly interface that combined aesthetics with functionality.

I developed a powerful filtering UI that allowed consumers to refine their searches in multiple ways, providing precise control over their selections. This dynamic system not only improved navigation but also ensured that users could effortlessly find the right filters for their needs.

To further support the brand, I designed a hierarchical, data-driven content structure that offered a unique and flexible way for users to interact with the platform. By merging intuitive design with technical efficiency, I created an engaging digital experience that made ventilation filter shopping more accessible, efficient, and visually appealing.

Increased Conversion Rates – The improved filtering system reduced friction in the purchasing journey, leading to higher sales.

Enhanced User Engagement – The intuitive UI and interactive elements encouraged longer site visits and repeat purchases.

Improved Brand Perception – A modern, aesthetically refined interface strengthened Billig Filter’s position as a premium distributor in the market.

Efficient Product Discovery – The advanced filtering options significantly reduced search time, making product selection more efficient for customers.

By delivering a design that prioritized both usability and brand identity, I helped elevate Billig Filter’s online presence, making the web shop not only more functional but also a key driver of business growth.