Hopkins is the first AI co-pilot designed for private equity teams—helping them spot deals faster, dive through data smarter, and drive portfolio value with clarity and speed.

As a lead on the Brand, UX, UI, Prototyping & Web Experience, I was tasked with turning a complex, AI-driven workflow into a seamless experience for dealmakers. From designing intuitive dashboards to interactive prototypes, I helped transform Hopkins from raw innovation into a product that feels as sharp as the insights it delivers.

Live: https://hopkins.pe/

Private equity teams deal with dense financial data, fragmented insights, and constant decision pressure. The interface was designed to surface the most important signals instantly — from portfolio performance metrics to approval workflows — allowing teams to review insights, collaborate, and move forward with confidence.

Hopkins integrates an AI assistant directly into the platform, allowing private equity teams to analyse documents, generate summaries, and extract key insights without leaving their workflow. By designing a conversational interface alongside structured tools, the experience enables faster due diligence, clearer context, and significantly reduced manual analysis time.

The website was designed to communicate Hopkins’ value instantly — transforming a complex AI-powered product into a clear and compelling narrative. Through structured storytelling, refined visuals, and product-focused layouts, the experience guides visitors from understanding the challenge in private equity workflows to seeing how Hopkins’ AI agent simplifies analysis, collaboration, and decision-making.

The experience highlights how Hopkins’ AI agent transforms complex documents into structured insights. By visualising the step-by-step process — reading content, generating summaries, learning formatting, and preparing presentations — the interface makes advanced AI capabilities feel transparent, understandable, and trustworthy for investment teams.