Ticket is an AI-powered SaaS product with complex logic and workflows under the hood. My role was to help the team make that complexity understandable and usable — without diluting the product’s depth.

I partnered closely with stakeholders to analyse requirements, identify friction points, and shape a clear experience strategy. Through research, UX structuring, and interface design, I translated technical concepts into intuitive flows and a confident, human-facing interface that guides users effortlessly.

The result is a product experience that explains itself, builds trust quickly, and allows users to focus on outcomes rather than mechanics.

Live: https://useticket.ai/

Led requirement analysis and product discovery with stakeholders

Translated complex AI workflows into clear user journeys and flows

Defined information hierarchy to reduce cognitive load

Designed user-focused interfaces prioritising clarity and usability

Crafted interactions to support guidance and feedback

Built a clickable prototype to validate structure and experience