Unreal Engine 5 Virtual Production Sets for National TV Commercial Campaign

Product/Service Type: Cinematics Film/TV/Commercials

Environment Type: City

3D Product Type: Office Interiors

Tags: 3D Rendering, 3D Animation, Environment Design

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Project Description & Requirements

Design 9 Virtual Production Sets to depict various Charles Schwab office locations. The goal was to shoot all locations in a 2 days on an LED volume.

Development Process

Step 1: Block out Set Environments

Sets were first blocked out and modeled after Moodboards provided by the agency.

Step 2: Final Set Design

After several revisions with the agency creative and the client, final set designs were completed for a test shoot to test framerate performance and visual fidelity.

Step 3: Make on-set modifications based on client input

During the shoot, I made several on-site modifications based on client input, allowing for close to real-time set changes during both shoot days.

Schwab Virtual Production Set A05

Schwab Virtual Production Set A02

Schwab Virtual Production Set A05

Schwab Virtual Production Set A08

Outcome & Results

The Virtual Product Sets were a smashing success

✨ Visual Excellence: High-quality 3D environments designed to meet the creative vision.

⚡ Optimized Performance: Ensure all Sets perform at acceptable frame rates on the LED volume.

📈 Efficiency: The number of shoot days was reduced from five [previous year campaign] to 2 days on Set, showing efficiencies in this type of production vs traveling with a crew to multiple locations.

😊 Client & Crew Satisfaction: The client’s vision was realized with last minute on-set changes, setting the stage for potential future collaborations. Crew members and clients were able to work indoors in a controlled environment.

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Marc Kleinmann

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