Unreal Engine 5 Virtual Production Sets for National TV Commercial Campaign
Product/Service Type: Cinematics Film/TV/Commercials
Environment Type: City
3D Product Type: Office Interiors
Tags: 3D Rendering, 3D Animation, Environment Design
Project Description & Requirements
Design 9 Virtual Production Sets to depict various Charles Schwab office locations. The goal was to shoot all locations in a 2 days on an LED volume.
Development Process
Step 1: Block out Set Environments
Sets were first blocked out and modeled after Moodboards provided by the agency.
Step 2: Final Set Design
After several revisions with the agency creative and the client, final set designs were completed for a test shoot to test framerate performance and visual fidelity.
Step 3: Make on-set modifications based on client input
During the shoot, I made several on-site modifications based on client input, allowing for close to real-time set changes during both shoot days.
Schwab Virtual Production Set A05
Schwab Virtual Production Set A02
Schwab Virtual Production Set A05
Schwab Virtual Production Set A08
Outcome & Results
The Virtual Product Sets were a smashing success
✨ Visual Excellence: High-quality 3D environments designed to meet the creative vision.
⚡ Optimized Performance: Ensure all Sets perform at acceptable frame rates on the LED volume.
📈 Efficiency: The number of shoot days was reduced from five [previous year campaign] to 2 days on Set, showing efficiencies in this type of production vs traveling with a crew to multiple locations.
😊 Client & Crew Satisfaction: The client’s vision was realized with last minute on-set changes, setting the stage for potential future collaborations. Crew members and clients were able to work indoors in a controlled environment.
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Design 9 Virtual Production Sets to depict various Charles Schwab office locations. The goal was to shoot all locations in a 2 days on an LED volume.
