Why do so many animal-care brands try to look cute… when nat...
Samson Akintunde
Why do so many animal-care brands try to look cute… when nature isn’t here to entertain us?
That question sparked Tareum; a quiet rebellion against shallow branding in a field that shapes how people see and respect living creatures.
I didn’t want decoration; I wanted meaning. Something wise, calm, and intentional enough to stand in zoos, veterinary spaces, conservation programs, and educational environments. The process fought back; long nights, dead ends, redesigned ideas but that struggle is what gave the brand its depth and direction.
Tareum became a system that bridges science and humanity, structure and empathy. A brand that doesn’t just represent animal care, but honors it.
Full Project on Behance: 🔗 https://www.behance.net/gallery/239419721/Tareum-Brand-Identity
If you’re building a brand with purpose, let’s talk.
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Posted Dec 8, 2025
Why do so many animal-care brands try to look cute… when nature isn’t here to entertain us? That question sparked Tareum; a quiet rebellion against shallow ...
