Branding from scratch for a female healthcare startup

Dominika Dobrzalski

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Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Figma

About the Brand
Fevana developed an impeccably harmonized, all-natural supplement blend. This product is intended to proficiently supply the fundamental nutrients required by women across all four phases of their menstrual cycle. As the founders of FEVANA began their product development process, they entrusted me with designing their brand identity from the ground up.
The Challenge
The task was to create a brand identity that reflects the rational, medical side of the brand as well as the pure and high quality of the product - without neglecting the warm, feminine aspect that the topic of the menstrual cycle brings with it.
These requirements also needed to be embodied in the design of the product packaging and online shopping experience.
The Corporate Identity
In collaboration with Charlotte and Anton - the founders of the young start up FEVANA - we sculpted the brand strategy and visual identity, positioning the brand at the cutting edge of the medical sector, appealing to an exclusive, female demographic.
This is manifested in the corporate design, which communicates through a clear, high-quality design aesthetic, accompanied by feminine illustrations and a warm, authentic visual language.
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Posted Nov 3, 2024

Client: Fevana Organics / Service: Brand Strategy, Brand Identity, Packaging Design, Webdesign, Brand Guideline

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Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Figma

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Packaging Design for a natural supplement brand
Packaging Design for a natural supplement brand