Branding from scratch for a female healthcare startup

Fevana developed an impeccably harmonized, all-natural supplement blend. This product is intended to proficiently supply the fundamental nutrients required by women across all four phases of their menstrual cycle. As the founders of FEVANA began their product development process, they entrusted me with designing their brand identity from the ground up.

The task was to create a brand identity that reflects the rational, medical side of the brand as well as the pure and high quality of the product - without neglecting the warm, feminine aspect that the topic of the menstrual cycle brings with it.

These requirements also needed to be embodied in the design of the product packaging and online shopping experience.

In collaboration with Charlotte and Anton - the founders of the young start up FEVANA - we sculpted the brand strategy and visual identity, positioning the brand at the cutting edge of the medical sector, appealing to an exclusive, female demographic.

This is manifested in the corporate design, which communicates through a clear, high-quality design aesthetic, accompanied by feminine illustrations and a warm, authentic visual language.