Client: Deli2Go Agency: Davies Meyer My Role: Packaging Design Concept / Art Direction & Design

As part of a broader rebranding for Deli2Go, the B2B packaging line needed a fresh design direction. The coffee bean packaging was the first product to be modernized setting the visual tone for the rest of the range.

The brief called for a new expression of the Deli2Go brand across B2B packaging, while retaining core brand elements from the existing B2C designs. The packaging also needed to solve a practical problem: petrol station staff had to quickly distinguish between different bean types during fast-paced shifts.

A bold color-coding system paired with strong typography makes each bean variety instantly recognizable at a glance. The generous use of color and confident type treatment gives the packaging a premium, modern feel while keeping it functional in a high-turnover retail environment. The system extended beyond coffee beans to condiments and cups, creating a cohesive B2B product family.