The brief from Mind wasn’t a list of features; it was a conversation about connection. They needed their online presence to feel less like a clinical resource and more like a safe space for every single person who might need it. I was tasked with taking their mission, to ensure no one faces a mental health problem alone and weaving it into the very fabric of their site. The clock was a four days sprint leading up to Mental Health Awareness Week in May, so every decision had to be immediate and deeply intentional.

Our guiding principle was simple; Design with Empathy. We started in Figma, not with wireframes, but with user journeys that prioritized feeling. We asked ourselves; How does someone feeling vulnerable navigate this site? How can a font choice or a photograph offer a moment of calm? Every curve of the custom Mind Meridian typeface and every authentic, unposed image was chosen to de-stigmatize the conversation, not just illustrate it.

Using Framer, we brought this vision to life. We crafted a narrative experience where each scroll revealed a new layer of support. Dynamic sections didn't just present information, they told a story of resilience and community. We engineered seamless, frictionless navigation, turning a search for help into a journey of discovery. The site was built to be a beacon of hope, its design radiating the warmth and understanding that is the heart of Mind's work.

In four days, we didn’t just launch a website; we launched a compassionate experience. We built a digital safe space that empowers individuals and strengthens a national movement. The project proved that technology, when guided by empathy, can be a powerful tool for connection and that a website can be more than just a resource, it can be a place to land. Click here to visit the Mind domain.