Saddle Creek Logistics Services is an industry-leading third-party logistics (3PL) provider. In business since 1966, they’ve evolved from a family-owned operation into a major player in the supply chain industry, known for their omnichannel solutions. Their core services, fulfillment, warehousing, and transportation, are designed to help businesses manage complex logistics, improve profitability, and scale for growth.

What makes S.C. Logistics stand out is their "Whatever it Takes" attitude, a core value that drives their team. They have a dynamic approach to innovation, leveraging advanced technologies to provide smart, efficient, and forward-thinking solutions. This isn't just about moving products; it's about solving real-world business challenges, as shown by their success stories with clients like Jocko Fuel and Virta, where they successfully handled everything from direct-to-consumer needs to rapid retail expansion.

The core objective was to create a fresh, functional, and fast website that would resonate with potential clients and establish Saddle Creek as a thought leader in the logistics space. The team wanted a responsive, user-friendly site with streamlined navigation that would not only boost brand appeal but also drive qualified leads through improved SEO and a more compelling user experience.

The project wasn't without its obstacles. The previous website had grown in a piecemeal fashion, which made it difficult for users to navigate and for the internal team to manage. Key challenges included:

Poor User Experience: The site was slow and unresponsive, creating a frustrating experience for visitors.

Cluttered Information: Multiple departments had added content over the years, leading to a disorganized site structure and too many competing messages.

Articulating a Unique Value: In a crowded market, the company needed to clearly and compellingly communicate what set it apart from competitors.

To address these challenges, the team implemented a series of strategic solutions that yielded significant results:

Streamlined Architecture & Messaging: They reorganized the entire site based on a simplified message and a clear, user-centric structure. This made it easier for specific personas (e.g., marketers, supply chain managers) to find the information they needed.

Technical Optimization: The website was rebuilt on Framer for easier content management and was optimized for speed, resulting in a 73% decrease in average page load time. They also focused on responsive design to ensure a seamless experience on both desktop and mobile devices.

Strategic Branding & SEO: The project went beyond a simple redesign. The team helped define a new brand identity, including a fresh logo and visual guidelines. A holistic SEO strategy was implemented, which led to a 56% increase in new users via organic search and a 73% increase in total website traffic.

This project showcases how a strategic and well-executed digital transformation can not only refresh a brand's image but also deliver measurable business growth. The focus on a human-centered design approach, combined with technical excellence, created a lively and captivating result.

This video provides a case study of a fulfillment project, which highlights the types of services and partnerships the company discusses on its website.