SGUA (St George Underwriting Agency) is an Australian specialist underwriting agency that has provided residential property insurance since 1991. The company focuses on a niche market, offering tailored solutions for landlords and property investors, including long-term tenancies, holiday properties, and short-term rentals. They operate on a broker-friendly model, with their services supported by major insurers like The Hollard Insurance Company.

SGUA's core objective is to provide a comprehensive, consistent, and reliable insurance product for property investors. Their strategy has been to simplify the process for insurance brokers, which are their primary clients. They have invested in an efficient online platform that allows brokers to get quotes, alter policies, and place new cover within minutes, significantly reducing manual work. The company's vision is to be a leader in the Australian landlord insurance market by combining competitive products with outstanding customer service and a user-friendly digital experience. A key milestone in this vision was becoming a Lloyd's coverholder, which strengthens their product offerings.

The company has navigated several challenges to achieve its market position:

Simplifying a Complex Industry: Insurance is often seen as a convoluted and slow industry. SGUA's solution was to invest in a streamlined online platform and to offer a dedicated support team, making it easier for brokers to do business.

Adapting to Market Changes: The company has shown adaptability in a volatile market. For instance, in response to the COVID-19 pandemic, they emerged stronger by focusing on stability, fair underwriting, and expanding their product line to provide greater flexibility for both brokers and their clients.

Building Trust: As an underwriting agency, SGUA must maintain strong relationships with both its brokers and the insurers that back its products. Their long-standing reputation for stability and consistency has been a crucial element in building this trust over more than three decades.

The project has resulted in a robust, scalable business that is well-positioned for future growth. The online platform has reduced administrative "touch time," allowing brokers to handle a larger volume of business. By specializing in residential property insurance and continuously improving its services, SGUA has earned a reputation as a trusted partner for brokers and a reliable insurer for property owners across Australia.