Shuffle Shopify Storefront Development

Swasti

Swasti Jain

Shuffle Shopify Store using Next.js

Project Overview

Shuffle Store required a fast, modern, and fully customized storefront that went beyond Shopify’s theme limitations. I was responsible for developing the front-end experience using Next.js while integrating Shopify Headless to deliver a smooth, high-performing e-commerce journey.
shuffle hero section with marquee

My Role & Approach

I worked as the Next.js + Shopify Headless developer, responsible for implementing the storefront and key features based on the project requirements.
My approach centered around:
Building a fast, fully custom Next.js storefront
Creating smooth UI transitions and clean interactions
Integrating Shopify Storefront API for real-time product data
Ensuring scalability, performance, and maintainability
I handled the core development work — from component architecture to integration to deployment configuration.
landing page: smooth animations

Technical Stack

Frontend Framework:
Next.js (SSR, ISR, dynamic routing, performance-focused architecture)
Shopify Integration:
Shopify Headless Storefront API (GraphQL)
Styling & UI:
TailwindCSS for responsive layouts and utility-first styling
Framer Motion / CSS Transitions for micro-interactions and smooth animations
Deployment & Hosting:
Vercel (CI/CD, environment configuration, production builds)
Tooling & Optimization:
Image optimization, caching strategies, route-based code splitting
Clean component architecture for long-term scalability

Challenges I Solved

Built a custom storefront entirely outside Shopify themes, solving limitations around performance and design flexibility.
Integrated Shopify GraphQL and handled dynamic product/collection data efficiently.
Ensured a lightweight frontend with minimal bundle size while still offering animations and interactivity.
Created a smooth shopping flow — from product browsing → cart → checkout — using optimized API calls.
shop loading with subtle animations

What I Learned

Working on Shuffle Store strengthened my skills in:
Crafting clean, modern Next.js storefronts from scratch
Integrating Shopify Storefront API efficiently
Designing smooth UX using Tailwind + micro animations
Optimizing e-commerce performance for speed and searchability
Deploying and scaling e-commerce sites on Vercel
Creating flexible, modular components for long-term growth
This experience refined how I build fast, polished, and conversion-oriented Shopify headless stores.

 

Additional Highlights

Delivered a mobile-first responsive design across the entire store.
Improved page load times through optimized data fetching and caching.
Created a maintainable codebase that the team can easily expand.
🔗 Project Link You can check out the work live here - https://shuffle.store/
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Posted Nov 14, 2025

Engineered the Next.js storefront implementation for Shuffle Store, integrating Shopify Headless and optimizing performance across the entire user flow.