Crafting a Headless, Animation-Rich Shopify Store with Next.js

Swasti

Swasti Jain

Crafting a Headless, Animation-Rich Shopify Store with Next.js — The Notes

Project Overview

The Notes is a luxury fragrance brand built on Next.js with Shopify Headless. I was responsible for developing the core frontend experience, implementing complex animations, and building custom interactive features that required engineering solutions beyond standard Shopify themes.
My Role & Approach
As the Next.js + Shopify developer, I handled the engineering and implementation of key UI components, custom flows, and animations. The project required:
Highly interactive, animation-rich pages
Custom responsiveness logic
Headless Shopify integration
Brand-specific motion and scroll effects
My goal was to transform the designs into smooth, performant, and fully responsive user experiences.
Technical Stack
Frontend:
Next.js (dynamic routing, SSR/ISR, performance architecture)
TailwindCSS
Framer Motion for advanced animation sequences
Shopify Integration:
Shopify Storefront GraphQL API
Metafields & Metaobjects for dynamic product content
Deployment & Optimization:
Vercel
Image optimization, caching, layout performance work

Key Features & Engineering Contributions

 Custom Perfume Box Configurator
Key challenges & solutions:
Built side panels: left (filters) + right (product list)
Implemented bottle animations that slide smoothly into each slot
Created custom math-based formulas to position bottles correctly across all screen sizes
Added independent interactions for all 5 slots
Ensured fluid motion using Framer Motion
Animated “About Us” Experience
I implemented a highly dynamic, scroll-triggered storytelling page.
Effects included:
elements floating, fading, zooming, sliding, expanding
sequenced animations triggered by scroll
coordinated entrance/exit patterns using Framer Motion’s viewport & exit
 Dynamic Product Content via Shopify Metafields
Integrated metafields and metaobjects to load additional product details — fragrance notes, descriptions, relationships, etc.
This allowed content to update from Shopify automatically.
Subscription Products (Monthly & Yearly Plans)
The store also required recurring subscription products for monthly, quarterly, half-yearly and annually fragrance boxes. I was responsible for integrating Shopify’s subscription APIs into the headless storefront.
Performance Enhancements
Even with heavy animations, I optimized for speed by:
optimizing image quality and delivery
refining animation logic for smoother frames
reducing bundle size
caching data

Challenges I Solved

Engineering a fully custom configurator not possible with Shopify themes
Synchronizing multiple animated states and scroll sequences
Optimizing heavy visuals (gradients, blurs, layered animations)
Ensuring pixel-perfect responsiveness for mathematically placed elements
Adding support for subcriptions for recurring orders.
What I Learned
This project strengthened my expertise in:
Advanced Next.js + Shopify Headless development
Performance management in animation-heavy pages
Mathematical UI layout engineering
Complex motion design with Framer Motion
Building premium, highly customized e-commerce experiences

🔗 Project Link

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Posted Nov 14, 2025

Developed a headless Shopify store for The Notes with Next.js, featuring custom animations and interactive features.