The Brand
Nail Atelier is a modern beauty studio centered around artistry, attention to detail and an elevated client experience. The objective was to develop a distinctive visual identity that reflects creativity, confidence and individuality.
The Creative Direction
Following the client's preference for bright, bold colors, I developed a visual system that combines vibrant pink, turquoise and soft pastel tones with expressive typography and delicate illustrations.
The custom logo incorporates an elegant hand illustration, reflecting the studio's specialization in nail artistry. Playful gradients, geometric patterns and complementary graphic elements create a recognizable visual language while maintaining a professional aesthetic.
The Design & Deliverables
Custom logo design and brand mark
Primary and secondary logo variations
Comprehensive brand guidelines
Strategic color palette
Typography system
Custom patterns and graphic elements
Photography and art direction
Product packaging and label mockups
Branded accessories and merchandise
Digital and print applications
The Result
A cohesive, expressive and adaptable brand identity that balances bold creativity with contemporary elegance, positioning Nail Atelier as a distinctive, high-end beauty studio.
0 likes · 0 views · Nov 15, 2026
A comprehensive visual identity for a modern nail and beauty studio, combining bold colors, custom illustrations, expressive typography and cohesive brand guide
