The Brand
Cafe Limon is a fresh, contemporary café brand with a welcoming, vibrant and naturally inspired personality. The objective was to create a memorable and versatile visual identity that reflects the brand's playful character while maintaining a clean, modern aesthetic.
The Creative Direction
The design centers around a custom typographic logo that cleverly integrates the brand's citrus-inspired theme. The letter “o” in Limon is replaced with a dimensional lemon illustration, while a subtle green leaf motif adds an organic touch to the lettering.
A vibrant lemon yellow, fresh green and warm neutral color palette creates a balance between energy, simplicity and sophistication.
The Design & Deliverables
Custom typographic logo design
Primary and alternative logo variations
Standalone brand symbol
3D-style lemon illustration
Brand color palette
Typography system
Branded takeaway cup mockups
Storefront signage and brand applications
The Result
A distinctive, approachable and highly adaptable visual identity that captures the freshness of the brand while maintaining consistency across packaging, signage, print and digital applications.
0 likes · 0 views · Nov 15, 2026
A fresh and contemporary café brand identity with a playful logo, custom citrus-inspired illustration, vibrant color palette and versatile branded applications
