Industry: Venture Capital, Climate

Superorganism is not your typical venture capital firm. In an effort to end today’s mass extinction crisis, conservation technologist, Tom Quigley, and venture capitalist, Kevin Webb, teamed up to build Superorganism: the first venture firm for biodiversity. Superorganism invests in seed-stage startups working to benefit biodiversity while generating venture-scale returns. As they emerged from stealth, Superorganism reached out to Goodside to create a brand identity as unique as they are. Inspired by the wonder of nature and the ambition of their vision, we developed a strategy and identity that did exactly that.

Brand Positioning, Visual Identity, Verbal Identity, Art Direction

Jessica Strelioff, Danielle LaRoy, Hunter Thompson, Tom Quigley, Kevin Webb

2023

Brand Positioning

Understanding Superorganism meant understanding equally the worlds of venture capital and environmentalism. Between conversations with some of the most audacious founders and LPs we’ve encountered, we gladly took our discovery phase as an opportunity to get outside and delight in the diversity of species around us. The contrasts between the two disciplines inspired us to play with the concepts of present and future, reality and possibility, what is and what if. This dynamic tension became the backbone of our story, celebrating Superorganism as the bridge that connects it all for founders with wild ambition.

Brand Identity

A superorganism is a collection of agents that acts in concert to produce phenomena governed by the larger collective—think ant colonies, bee hives, and coral reefs. Beyond the obvious community connection, the name is a nod to the notion that our entire planet of species and ecosystems exists in a collective balance. With our logo, we celebrated this balance with an abstracted monogram-turned-coral polyp with six-fold symmetry and a natural dynamism. The wordmark similarly comes alive with organic details that climb from their letterforms, disrupting, striving, and growing.

Brand Identity

Fact stranger than fiction. Fiction made all the more fantastic. The world is its own cabinet of curiosities, bursting with life and ideas. Our visual system fully embraces this wild wonder, inviting organisms to break free of their bounding boxes and emerge from their natural environments. The result is a vibrant system designed to inspire the kind of big ideas and unexpected exchanges that drive Superorganism and the whole world forward.